MAKING A POSTER / DESIGNING A VISUAL IDENTITY - Damien Gautier

Éditions 205 -

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Printed on Fedrigoni Sirio Color and Arcoprint papers by the Chirat printing house. Format 30.5 x 1.2 x 23.2 cm.

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Making a poster. The poster is one of the graphic designer's favourite media and constitutes a major element of his or her practice because of its high visibility in the public space. This manual offers a historical and contemporary, conceptual and practical study of this graphic object in order to provide the essential tools to approach this subject with discernment, ambition and desire. With more than 250 images, the presentation addresses all types of discourse, from the propaganda and political poster to the commercial poster and the cultural poster. The M.A.X manuals are dedicated to graphic design. They are intended for students and teachers, practitioners and their clients. These didactic, extensively illustrated manuals deal methodically and precisely with the specific fields related to the practice of graphic design: typography, visual identity, posters, etc.

Designing a visual identity: A visual identity is essential for any organisation, whatever its nature and project. Its logotype is its sign of recognition. Its distribution, possibly worldwide, is a strategic issue and confers an important responsibility on the graphic designer in charge of "designing a visual identity". With numerous historical and contemporary examples, this manual accompanies him in his reflection.
It provides the arguments and tools necessary for the demanding exercise of developing a global visual language capable of adapting to both print and digital media, of standing the test of time and of evolving with the organisation represented.

 

 

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