YOU ARE HERE 2

When it comes to designing effective signage that is also pleasing to the eye, a delicate balance must be struck. On the one hand, a wayfinding system must avoid confusion and reduce stress for visitors navigating complex environments such as a healthcare facility. On the other hand, as an integral part of many visual identity design projects, it can help a brand stand out by presenting distinct personality elements.

Following on from the first edition published in 2013, You Are Here 2 presents a new selection of the best signage and wayfinding systems that enhance spaces and environments around the world. From simply guiding people from point A to point B to inspiring curiosity and the pleasure of exploration, these projects reflect the work of designers who fuse form and function to demonstrate creativity and empathy.

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