Freitag celebrates music at Artazart for the release of the book “Freitag – Out of the bag”. The bookstore, wrapped in a truck tarpaulin for the occasion, offered a behind-the-scenes look at the company, launched in 1993 by two brothers who wanted to design a waterproof bag with ecological considerations in mind. Today, the brand enjoys widespread success, with numerous models created and distributed on a large scale. Markus and Daniel Freitag will also take advantage of their time at Artazart to launch the “Joan” model, designed for cycling enthusiasts.