COLOUR CLASH – Jon Dowling

Color is one of the essential elements of many brand designs. It can help give personality and warmth to an identity, express emotions, communicate messages in unconscious and subtle ways, and it can maintain or arouse the viewer’s interest, drawing the eye and making elements stand out.

This book explores the color palettes in graphic design that surprise, engage, challenge and grab our attention – the combinations that perhaps shouldn’t work, but do. These palettes break the established rules and laws we’ve been taught about color theory, and remind us that color can be as much fun as it is meaningful.

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