ECCE DICO

Twelve years after Ecce Logo (Loco, 2011), Gilles Deléris and Denis Gancel continue their reflections on the world of brands, design, and communication. Co-founders of the W agency, renowned for its creativity, the authors offer in Ecce Dico, definition after definition, an offbeat, no-holds-barred look at agency life. The joys, the doubts, the spirit of companionship, management, the place of women, the poison of harassment… Gilles Deléris and Denis Gancel share their experience and their love for “the most beautiful profession in the world after medicine and architecture”.

Whereas Ecce Logo invited us to visit a contemporary art gallery, this time the authors lead us through a kind of whimsical dictionary, a folly in the form of an alphabet book inspired by the 1923 edition of the Petit Larousse illustré. One hundred years on, they have created an original object that interprets the incredible imagination of the engravings of the time through the power of artificial intelligence. The result is sometimes disconcerting, sometimes surprising, sometimes kitsch, sometimes baroque, but it reveals an aesthetic under construction. Before reading the texts, you can try to find the evocations behind each lettering.

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