OBJECTIF PUB – Alain Lachartre

Alain Lachartre has worked his entire career in the world of advertising, promoting the intelligent use of comics. Objectif Pub presents the relationship between comics and advertising, from 1900 to the present day. This beautifully illustrated book is packed with previously unpublished information. Different chapters put the work of 133 artists into perspective: the early 20th century, the children’s press of the 50s and 60s, the 70s, the eighties generation, from 1990 to the present day, and the future. Whatever the period, comics are an extremely rich field of exploration for the artists who work for them. This book pays tribute to this alliance between comics and advertising, in perfect harmony with each of the eras through which this pair has passed!

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