Making a poster. The poster is one of the graphic designer’s preferred media, and a major element in his or her practice, given its high visibility in the public space. This handbook offers both a historical and contemporary, conceptual and practical study of this graphic object, providing the essential tools for approaching the subject with discernment, ambition and desire. With over 250 images, the presentation covers all types of discourse, from propaganda and political posters to commercial and cultural posters. The M.A.X textbook collection is dedicated to graphic design. They are aimed at students and teachers, practitioners and their clients. Didactic, these extensively illustrated manuals take a methodical and precise approach to the specific fields of graphic design practice: typography, visual identity, poster design, etc.
Designing a visual identity: A visual identity is essential for any organization, whatever its nature or project. Its logotype is its sign of recognition. Its distribution, possibly worldwide, is of strategic importance, and confers a major responsibility on the graphic designer in charge of « designing a visual identity ». This manual, with its many historical and contemporary examples, is designed to support the designer in his or her reflection.
It provides the arguments and tools needed for the demanding exercise of developing a global visual language capable of adapting to both print and digital media, standing the test of time or evolving with the organization represented.
